Against All Odds
Collaboration Campaign
The campaign, titled “Against all Odds,” is a dynamic initiative meticulously crafted to inspire and motivate young South African women. Focused on illuminating the remarkable stories of influential women from the apartheid era, the campaign seeks to kindle a flame of empowerment and determination within its target audience. At its core, the campaign aims to convey a central message encapsulated in the concept of “Against all Odds”—a powerful template emphasizing that, irrespective of circumstances, one can triumph over challenges to achieve their goals. This theme underscores resilience, perseverance, and determination as pivotal elements for success, drawing inspiration from the stories of women who defied societal norms during the apartheid era.Visually, the posters are a harmonious blend of striking aesthetics and profound meaning. Embracing the iconic black-and-white photography style synonymous with the Apartheid Museum’s historical significance, the design captures a timeless essence. Infused with vibrant accent colours drawn from African culture, the posters emanate energy and vibrancy. The deliberate use of colours associated with South Africa’s official languages not only celebrates diversity but also fosters inclusivity. Through the inclusion of different languages and cultural elements, the campaign provides a platform for individuals from various backgrounds to connect, fostering a sense of relatability and connection within the narrative.
Team members: Samantha Gottschalk (Graphic Design), Roxanne Bau, and Joshua Voges (both Digital Design).
No Limits No Labels
SDG Campaign
In New Woodlands, a critical issue centers around the societal indifference and entrenched stereotypes faced by pregnant teenage girls and young mothers, leading to inadequate support and limited opportunities. The challenge at hand is to dismantle these stereotypes, cultivate a supportive environment, and empower these young mothers to overcome adversity and achieve their goals. Enter “Flip the Script,” a transformative solution that challenges stereotypes and empowers pregnant teens. Through a prominent mural that sparks reflection, an Instagram carousel sharing inspiring success stories, and an empowerment event featuring hands-on workshops, the campaign aims to redefine narratives and foster community support. This innovative approach aligns with the brand’s mission to empower and rewrite stories, creating a transformative experience for pregnant teenage girls and young mothers, ultimately flipping the script on societal perceptions.
SustainStyle Initiative
SDG Campaign
In response to the environmental and social challenges posed by fast fashion, Sissy Boy’s campaign tackles misconceptions surrounding second-hand clothes, impulsive buying, and the limitations of thrifting. While ethical fashion is desired, income constraints and a lack of sustainable options persist. Enter “Deep Blue Denim,” the solution to combat fast fashion through creative remakes and a repair service, encouraging the appreciation and reimagination of clothing. Specifically targeting sustainable fashion enthusiasts, the brand offers high-quality denim, extending garment life, minimizing waste, and fostering inclusivity. Going beyond the narrow definition of sustainability, Sissy Boy considers environmental impact, fair labor, diversity, and social responsibility, allowing customers to revive favourites for a zero-waste approach. “Deep Blue Denim” redefines sustainable fashion, providing a holistic solution that aligns with the brand’s commitment to environmental consciousness and social responsibility